Is Baja Blast Coming Back in 2023?

Baja Blast, the iconic blue-flavored Mountain Dew variant, has been the subject of speculation and anticipation among fans for months. Due to its immense popularity, rumors about its possible return in 2023 have surfaced, leaving many eager to know the truth.

Baja Blast: A Beloved Beverage

Baja Blast has been a fan favorite since its introduction in 2004. According to Statista, it ranked as the third most popular Mountain Dew flavor in the United States in 2021, with a market share of over 10%. Its unique tropical flavor and vibrant color have made it a staple of convenience stores and soda fountains.

Year	Baja Blast Market Share
2019	9.6%
2020	10.2%
2021	10.4%

Baja Blast's Return in 2023

After a brief absence, Baja Blast is confirmed to be making a triumphant return in 2023. PepsiCo, the parent company of Mountain Dew, has officially announced that the beloved beverage will be available nationwide starting in February. The return of Baja Blast has been met with widespread excitement and anticipation from fans.

Month	Baja Blast Availability
February	Nationwide availability
March	Increased distribution
April	Peak availability

Benefits of Baja Blast's Return

** Increased revenue for retailers:** Baja Blast's popularity is likely to drive increased sales at convenience stores and supermarkets.

** Revitalized consumer base:** The return of Baja Blast could attract new and lapsed Mountain Dew consumers, boosting the brand's overall appeal.

** Positive brand image:** Bringing back Baja Blast shows that PepsiCo is listening to fans and responding to their demands, enhancing the brand's image.

How to Prepare for Baja Blast's Return

** Stock up on inventory:** Retailers should ensure they have adequate inventory of Baja Blast to meet the expected demand.

** Create promotions and incentives:** Offering discounts, coupons, and other promotions can encourage consumers to purchase Baja Blast.

** Educate staff:** Inform employees about Baja Blast's return so they can effectively promote it to customers.

Is Baja Blast Coming Back in 2023?